Digital PR & SEO Specialist

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Location
Chipping Norton
Specialism
Marketing
Advertising Salary to Display
£30,000 - £34,000
Vacancy Type
Permanent
Hours Per Week
39
Job Grade
Midcounties Career Framework Level 6

About the Role:

Your Coop are looking for a Digital PR & SEO Specialist to join our society. We’re a unique multi-sector group operating in Food, Childcare, Travel, Post Office, Healthcare and Utilities, meaning you will get a breadth of experience in a collaborative and fast-moving organisation. No two days will ever be the same! 

At Your Coop, you will be part of business that puts people at the heart of everything they do. What makes us different?
 
The money you help us make is returned to our members and communities. We are a cooperative which means we share a third of our profits to our members and invest a third in our community support initiatives. In a profit-driven world, we are the difference. 
 
We’re proud to be owned by our members, and we’d love to be owned by you. 
 
 
As a Digital PR & SEO Specialist, you will be responsible for:
 
·        Driving traffic and leads via online channels.
·        Perform SEO tasks including site audits, content strategies, technical reviews, thorough keyword research, link building and content optimisation.
·        Identifying key opportunities and creating engaging PR across various digital channels
·        Identify marketing opportunities for digital platforms
·        Develop, implement, track, and optimise PPC campaigns (both Search and Social).
·        Use research and insight to develop segmentation and targeting strategies for campaigns
·        Write ad copy
·        Measure and report on all SEO & PPC activity, assessing goals against KPIs, and ROI using tools such as Google Analytics and Google Search Console
·        Identify trends and insights that can benefit our SEO & PPC activity
·        Creating and implementing a backlink strategy
·        Keep up to date with the latest developments in both SEO and PPC

About You:

To be a successful candidate for this role you will need: 
 
·        At least 3 years’ experience in digital PR or content marketing role, either at an agency or client-side
·        Experience with tools such as Google Analytics, Search Console, Tag Manager, SEM Rush, Search Metric
·        Demonstrable experience of high-profile placements and hitting campaign KPIs
·        Demonstrable knowledge and understanding of content marketing, including outreach strategy
·        Good working understanding of SEO, especially off-page SEO
·        High proficiency in Google Analytics, Ads and Meta
·        A proven track record of delivering successful PPC campaigns (both Search and Social).
·        Demonstrable knowledge and experience performing SEO tasks including site audits, content strategies, technical reviews, thorough keyword research, link building and content optimisation 

Why Join Us?

You may be thinking what makes Your Coop unique? Why should I join? Here are three reasons why you should join the society! 

1. Community – We put our people at the heart of everything we do and are never afraid to offer a helping hand 
2. Culture – We have a flexible and unique working culture where everyone has the platform to voice how we can do better
3. Opportunity – We pride ourselves on the foundation that everyone should have the ability to grow and prosper

Joining us means you will be part of something amazing and it also means you will have access to lots of great benefits including:

10% Coop Discount (20% every payday weekend on food)  
Coop Exclusive Discounts (Who doesn’t love a discount) 
22 Days Annual Leave (Because we all need a break)
Hybrid Working (Making sure you achieve a work life balance)  
Access to the Electric Vehicle Scheme (Making the journey greener) 
Coop Society Membership (Because we want to know how we can do better)  
3 Days a Year for Volunteering Hours (Now more than ever we need to support one another)
GroceryAid Colleague Support (Because sometimes we all need a helping hand) 
Refer a Friend Reward Scheme (We want everyone to shout how a business should be run)
Training and Development Opportunities (Because everyone can be themselves)
Death in Service x2 Annual Salary (Incase the worst should happen) 

Apply now to begin Your Coop journey!

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